Sitting next to each other on the sofa in their west London home, Anna and Alex swipe left and, occasionally, right on a Tinder-like app. The married couple gradually build up their own lists, before comparing their selected names to see if they’d picked any of the same options.
Oh, and Anna is pregnant. The couple aren’t involved in a weird new dating-while-up-the-duff trend, but using BabyName, an app where parents-to-be filter by gender (or, if preferred, by celebrity, hipster, or athletes’ names) and swipe through names looking for ones they like.
BabyName is the latest of many new arrivals on the pregnancy-tech market. Where once parents-to-be received health advice from antenatal appointments and Dr Spock books, now pregnancy is all about downloadable, recordable and wearable technology that keeps you in the loop about everything from the size of your baby to its heartbeat...
Read the rest - featuring BabyName, Ovia and others - on the Evening Standard website.
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